Investing in Financial Research : A Decision-Making System for Better Results

INVESTING IN FINANCIAL RESEARCH -- Contents -- Foreword -- Acknowledgments -- Introduction: Blue Skies -- 1. The Origins of the AREA Method -- 2. Research Like a Cheetah -- 3. How to Use This Book: The AREA Journal, Cheetah Sheets, and Thesis Statements -- Cheetah Sheet 1. A Thesis Statement Recipe -- 4. Cognitive Biases and the AREA Method -- 5. AREA at Work and Critical Concepts -- 6. AREA = A: Absolute -- Cheetah Sheet 2. Absolute: Getting to Know Your Target -- Cheetah Sheet 3. Absolute: Just the Numbers -- Cheetah Sheet 4. Absolute: Your Target's Business Model -- Cheetah Sheet 5. Absolute: Your Target's Story -- Cheetah Sheet 6. Absolute: Reconciling the Data and the Narrative -- Cheetah Sheet 7. Absolute: Your Target's Website -- Cheetah Sheet 8. Absolute: Your Target's History -- Cheetah Sheet 9. Absolute: Your Target's Leadership -- Cheetah Sheet 10. Absolute: Your Target's Governance Structure -- Cheetah Sheet 11. Absolute: Your Target's Research Reports -- Cheetah Sheet 12. Absolute: Your Target's Press Releases -- Cheetah Sheet 13. Absolute: Your Target's Share Price Performance -- Cheetah Sheet 14. Absolute: Your Target's Stock Price-Press Release Relationship -- Cheetah Sheet 15. Absolute: A Last Look -- 7. AREA = R: Relative -- Cheetah Sheet 16. Relative: Planning Ahead for Exploration -- Cheetah Sheet 17. Relative: Industry Mapping -- Cheetah Sheet 18. Relative: Literature Review Sources and Search Techniques -- Cheetah Sheet 19. Relative: Literature Review Analysis -- Cheetah Sheet 20. Relative: Literature Review Summary -- Cheetah Sheet 21. Relative: Synthesizing Your Literature Review -- Cheetah Sheet 22. Relative: Earnings Calls -- Cheetah Sheet 23. Relative: Earnings Call Q & A -- Cheetah Sheet 24. Relative: Analyst Research Reports -- Cheetah Sheet 25. Relative: Shareholder Base