Investitionsgüter-Marketing : theorieloses Konzept mit Allgemeinheitsanspruch?
Klaus Backhaus
| Year of publication: |
1992
|
|---|---|
| Authors: | Backhaus, Klaus |
| Published in: |
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF. - Wiesbaden : Springer Gabler, ISSN 0341-2687, ZDB-ID 1086398-9. - Vol. 44.1992, 9, p. 771-791
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Theorie | Theory |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001131274