Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
Year of publication: |
1993 ; 2. Aufl.
|
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Other Persons: | Hofmaier, Richard (ed.) |
Publisher: |
Landsberg/Lech : Verl. Moderne Industrie |
Subject: | B-to-B-Marketing | Business-to-business marketing | Hochtechnologie | High technology | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Investitionsgütermarketing | Spitzentechnologie | Marketing | Strategisches Management |
Description of contents: | Table of Contents [gbv.de] |
Published items: |
32 hits in ECONIS - Online Catalogue of the ZBW
|
Extent: | 644 S graph. Darst |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
Language: | German |
Notes: | Literaturverz. S. 617 - 629 |
ISBN: | 3-478-22652-X |
Source: | ECONIS - Online Catalogue of the ZBW |
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