Investitionsgütermarketing : Business-to-Business-Marketing von Industrieunternehmen ; mit 65 Kontrollfragen
Hans Peter Richter
| Year of publication: |
2001
|
|---|---|
| Authors: | Richter, Hans Peter |
| Publisher: |
München [u.a.] : Hanser |
| Subject: | Investitionsgütermarketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 257 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-446-21316-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004608574