Investitionsgütermarketing für CIM-Systeme : unter besonderer Berücksichtigung von Integrationsdeterminanten
Michael Richter
| Year of publication: |
1993
|
|---|---|
| Authors: | Richter, Michael |
| Publisher: |
Frankfurt am Main : Lang |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Automatisierte Produktion | Automated manufacturing | Theorie | Theory | CIM | Investitionsgütermarketing |
| Description of contents: | Table of Contents [digitale-objekte.hbz-nrw.de] ; Table of Contents [gbv.de] |
| Extent: | IX, 222 S. graph. Darst. |
|---|---|
| Series: | Marktorientierte Unternehmensführung. - Frankfurt, M. : Lang, ISSN 0178-8183, ZDB-ID 1126490-1. - Vol. 19 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Siegen, Univ., Diss., 1993 |
| Notes: | Literaturverz. S. 199 - 222 |
| ISBN: | 3-631-46719-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000871408