Investitionsgütermarketing : Herkunft und Zukunft
Klaus Backhaus
| Year of publication: |
1998
|
|---|---|
| Authors: | Backhaus, Klaus |
| Published in: |
Entwicklungen des Investitionsgütermarketing. - Wiesbaden : Dt. Univ.-Verl. [u.a.], ISBN 3-8244-6821-2. - 1998, p. 39-65
|
| Subject: | Stimulus Organismus Response | B-to-B-Marketing | Business-to-business marketing | Marketingtheorie | Marketing theory | Sozialpsychologie | Social psychology | Theorie | Theory |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Notes: | In: Entwicklungen des Investitionsgütermarketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001305479