Investment and control decisions in foreign markets : evidence from service industries
Year of publication: |
2010
|
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Authors: | Pla-Barber, Jose ; Sanchez-Painado, Esther ; Madhok, Anoop |
Published in: |
British journal of management : BJM. - Oxford : Blackwell Publ., ISSN 1045-3172, ZDB-ID 1055434-8. - Vol. 21.2010, 3, p. 736-753
|
Subject: | Internationaler Markteintritt | International market entry | Auslandsinvestition | Foreign investment | Marktgröße | Market size | Kulturelle Identität | Cultural identity | Länderrisiko | Country risk | Marketingmanagement | Marketing management | Implizites Wissen | Tacit knowledge | Dienstleistungssektor | Service industry | Spanien | Spain |
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