Investor sentiment and advertising expenditure
Year of publication: |
December 2018
|
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Authors: | Mian, G. Mujtaba ; Sharma, Piyush ; Gul, Ferdinand A. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 35.2018, 4, p. 611-627
|
Subject: | Advertising expenditure | Affordability method | Marketing expenditure | Investor sentiment | Stock market | Advertising effectiveness | Werbung | Advertising | Anlageverhalten | Behavioural finance | Aktienmarkt | Börsenkurs | Share price | Schätzung | Estimation |
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