Investors Behaviour in Secondary Market

India is one of the countries which are concentrating towards its share market & investment sector because a countries growth is totally dependent upon the growth of its financial market. Behavioral finance focuses upon how investors interpret and act on information to make investment decisions. A better understanding of behavioral processes of how investors generally respond to market movements should help investment advisors to devise appropriate asset allocation strategies for their clients. The study also helps to understand about the various viewpoints of the investors which ultimately help the Stock Exchanges/SEBI to find out the areas where it is exactly lagging behind in investor's expectations. The survey method is used wherein Structured Questionnaire, for data collection has been used as a research instrument. A sample size of about 150 customers was taken for this study which included Service class, business persons and students from three districts of Punjab i.e. Jalandhar, Ludhiana, Amritsar. After analyzing the data, it was observed that though there is some strength but still there are areas in which the Stock Exchanges/SEBI needs to improve upon