Investors Preference for Mutual Fund Investment in Oman

The research study was based on primary as well as secondary data, however primary data collected was given more importance since it is an overhearing factor in attitude studies. One of the most important users of research methodology is that it helps in identifying the problem, collecting, analyzing the required information data and providing an alternative solution to the problem. It also helps in collecting the vital information that is required by the top management to assist them for better decision making both days to day decision and critical ones. This study has attempted to understand the financial behavior of Mutual Fund investors in connection with the preferences of Brand (AMC), Products, and Channels etc. Many people do not have invested in mutual fund due to a lack of awareness although they have money to invest. As the awareness and income are growing the number of mutual funds investors are also growing. “Brand” plays an important role in investment. People invest in those companies where they have faith or they are well known for them. There are many AMCs in Salalah, Oman but only some are performing well due to Brand awareness. Distribution channels are also important for investment in a mutual fund. Banks are the most preferred channel for investment in a mutual fund. They can change investors’ mind from one investment option to others. Many investors directly invest their money through AMC