Invisible advantage : how intangibles are driving business performance
Year of publication: |
2002 ; 1. print.
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Authors: | Low, Jonathan ; Kalafut, Pam Cohen |
Publisher: |
Cambridge, Mass. : Perseus Publ. |
Subject: | Unternehmen | Wettbewerbsstrategie | Immaterieller Vorteil |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Porter, Michael E., (1983)
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Betriebliche Entscheidungsinterdependenzen : die Fallstudie Peter Pollmann ; mit 39 Tabellen
Backhaus, Klaus, (1997)
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Becker, Wolfgang, (1996)
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Defining brand and reputational value
Low, Jonathan, (2007)
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Invisible advantage : how intangibles are driving business performance
Low, Jonathan, (2002)
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Managing Intangibles - Invest in intangibles
Low, Jonathan, (2002)
- More ...