Invisible dimensions of innovation: strategy for de-commoditization in the Japanese electronics industry
Year of publication: |
2006
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Authors: | Kusunoki, Ken |
Published in: |
Management of technology and innovation in Japan : with 28 tables. - Berlin : Springer, ISBN 978-3-540-25326-6. - 2006, p. 49-71
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Subject: | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing | Elektronikindustrie | Electronics industry | Unterhaltungselektronik-Industrie | Consumer electronics industry | Japan |
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