Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"
Year of publication: |
2004
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Authors: | Day, George S. ; Deighton, John ; Narayandas, Das ; Gummesson, Evert ; Hunt, Shelby D. ; Prahalad, C.K. ; Rust, Roland T. ; Shugan, Steven M. |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 68.2004, 1, p. 18-27
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