Involevement and switching behaviour
Inger Roos
| Year of publication: |
1999
|
|---|---|
| Authors: | Roos, Inger |
| Publisher: |
Helsinki |
| Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Theorie | Theory |
| Extent: | 19 Bl |
|---|---|
| Series: | Meddelanden från Svenska Handelshögskolan. - Helsingfors : [Verlag nicht ermittelbar], ISSN 0357-4598, ZDB-ID 864095-6. - Vol. 392 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Literaturverz. Bl. 17 - 19 |
| ISBN: | 951-555-592-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001543473