Involvement and decision-making satisfaction with a decision aid: the influence of social multimedia, gender, and playfulness
Traci J. Hess, Mark A. Fuller and John Mathew
| Year of publication: |
2008
|
|---|---|
| Authors: | Hess, Traci J. ; Fuller, Mark ; Mathew, John |
| Published in: |
Basic themes. - Berlin [u.a.] : Springer, ISBN 978-3-540-48712-8. - 2008, p. 731-761
|
| Subject: | Entscheidung | Decision | Geschlecht | Gender | Multimedia | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003734113