Involving customers in new service development
eds. Bo Edvardsson ...
| Year of publication: |
c2006
|
|---|---|
| Other Persons: | Edvardsson, Bo (ed.) |
| Publisher: |
London : Imperial College Press |
| Subject: | Unternehmensdienstleistung | Business services | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Marktforschung | Market research | Innovation | Kundenintegration | Customer integration | Unternehmen | Servicepolitik | Innovationsmanagement | Kundenorientierung | Dienstleistung | Kunde | Integration | Unternehmensentwicklung |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Published items: |
14 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | VIII, 323 S. 24 cm |
|---|---|
| Series: | Series on technology management. - New Jersey : World Scientific, ISSN 0219-9823, ZDB-ID 2272616-0. - Vol. 11 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-86094-669-1 ; 1-86094-669-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003333084