Inward retail internationalization and exogenous : based outshopping on the US-Mexico border
John Hadjimarcou, Jessica Herrera and Dalila Salazar
| Year of publication: |
2017
|
|---|---|
| Authors: | Hadjimarcou, John ; Herrera, Jessica ; Salazar, Dalila |
| Published in: |
Review of international business and strategy. - Bingley : Emerald Group Publishing Limited, ISSN 2059-6014, ZDB-ID 2854165-0. - Vol. 27.2017, 4, p. 434-449
|
| Subject: | Retail strategy | International marketing | Cross-border outshoppers | Cross-border retailing | Inward internationalization | Einzelhandel | Retail trade | Globalisierung | Globalization | Multinationales Unternehmen | Transnational corporation | Mexiko | Mexico | Internationaler Markteintritt | International market entry | Grenzregion | Border region | Auslandsinvestition | Foreign investment | Internationales Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/RIBS-04-2017-0032 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011816857