Irish advertising agencies as seen by their clients

Examines the general image which Irish advertisers have of Irish advertising agencies. Gives a definition of image and looks at how this applies to advertising companies in Ireland. Suggests that results show Irish advertising agencies to be somewhat lacking in creative skills and professionalism although their image at a personal level is satisfactory.

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Year of publication:	1971
Authors:	Murray, J.A.
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 5.1971, 3, p. 123-136
Publisher:	MCB UP Ltd
Subject:	Advertising agencies \| Ireland \| Advertising \| Effectiveness \| Marketing

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000005166 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014725323