Irresistible empire or innocents abroad? : American advertising agencies in post-war Italy, 1950s - 1970s
Ferdinando Fasce and Elisabetta Bini
| Year of publication: |
2015
|
|---|---|
| Authors: | Fasce, Ferdinando ; Bini, Elisabetta |
| Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 7.2015, 1, p. 7-30
|
| Subject: | Advertising | Americanization | Italy | J. Walter Thompson | McCann Erickson | Italien | Werbung | Werbewirtschaft | Advertising industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010530060