Is a robot barista better than a human barista? : a moderating role of type of service providers
Year of publication: |
2024
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Authors: | Hwang, Jinsoo ; Kim, Jinkyung Jenny ; Choe, Ja Young ; Kim, Heather Markham |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 48.2024, 6, p. 1035-1050
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Subject: | robot barista | customer satisfaction | brand identification | brand loyalty | coffee shops | Roboter | Robot | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Dienstleistungsqualität | Service quality | Markenführung | Brand management | Markentreue | Brand loyalty |
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