Is advertising believability really important?
John C. Maloney
| Year of publication: |
1965
|
|---|---|
| Authors: | Maloney, John C. |
| Published in: |
Advertising management. - Homewood, Ill. : Irwin. - 1965, p. 166-179
|
| Type of publication: | Article |
|---|---|
| Notes: | aus: Journal of Marketing. 1963 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002426218