Is anticipation delicious? : visceral factors as mediators of the effect of olfactory cues on purchase intentions
David J. Moore
| Year of publication: |
2014
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|---|---|
| Authors: | Moore, David J. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 9, p. 2045-2061
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| Subject: | Olfactory sensations | Visceral factors | Appetitive motivational drive states | Taste anticipation | Expected pleasure | Taste enjoyment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010380074