Is bigger always better : the unit effect in carbon emissions information
Year of publication: |
March 2016
|
---|---|
Authors: | Cadario, Romain ; Parfuel, Béatrice ; Benoit-Moreau, Florence |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 33.2016, 1, p. 204-207
|
Subject: | Unit effect | Numeracy | Carbon emissions | Ecological image | Numerosity heuristics | Treibhausgas-Emissionen | Greenhouse gas emissions | Luftverschmutzung | Air pollution | Umweltbelastung | Pollution |
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