Is ChatGPT the right technology for service individualization and value co-creation? : evidence from the travel industry
Year of publication: |
2023
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Authors: | Demir, Mahmut ; Demir, Şirvan Şen |
Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 40.2023, 5, p. 383-398
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Subject: | artificial intelligence | ChatGPT | information value | OpenAI | service individualization | service value co-creation | tourism | travel industry | Betriebliche Wertschöpfung | Value creation | Tourismuswirtschaft | Tourism industry | Tourismus | Tourism | Kundenintegration | Customer integration | Künstliche Intelligenz | Artificial intelligence |
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