Is Dependent What We Want To Be? Effects of Incongruency
Year of publication: |
1998
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Authors: | Gassenheimer, Jule B. ; Davis, J.Charlene ; Dahlstrom, Robert |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 74.1998, 2, p. 247-272
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