Is gender stereotyping in advertising more prevalent in masculine countries?: A cross-national analysis
| Year of publication: |
2002
|
|---|---|
| Authors: | Odekerken-Schröder, Gaby ; Wulf, Kristof De ; Hofstee, Natascha |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 19.2002, 4, p. 408
|