Is Investment in Data Analytics Always Profitable? The Case of Third‐Party‐Online‐Promotion Marketplace
Year of publication: |
2021
|
---|---|
Authors: | Zhang, Zhe (James) ; Shivendu, Shivendu ; Wang, Peng |
Published in: |
Production and Operations Management. - Wiley, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 30.2021, 7 (20.03.), p. 2321-2337
|
Publisher: |
Wiley |
Saved in:
Online Resource
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