Is it Always Best to be on Top? The Effect of Ad Positioning on Key Performance Indicators in Search Engine Advertising
Year of publication: |
2014-08
|
---|---|
Authors: | Herrmann, Philipp ; Mueller, Michael |
Institutions: | Fachbereich für Wirtschaftswissenschaften, Universität Paderborn |
Subject: | Search Engine Advertising | Advertisement Position | Click-through-Rates | Conversion-Rates | Cost-per-Click | Cost-per-Conversion | Field Experiment |
-
Analyse des Spillover-Effekts in Suchketten anhand des Google Conversion Tracking
Fuchs, Tobias, (2012)
-
Analyse des Spillover-Effekts in Suchketten anhand des Google Conversion Tracking
Fuchs, Tobias, (2012)
-
Kalyanam, Kirthi, (2018)
- More ...
-
To Bid or Not to Bid Aggressively? An Empirical Study
Herrmann, Philipp, (2013)
-
The impact of the variance of online consumer ratings on pricing and demand – An analytical model
Herrmann, Philipp, (2014)
-
The Influence of Transparency on Investments in Climate Protecting - An Economic Experiment
Janssen, Elmar A., (2014)
- More ...