Is it always best to be on top? : the effect of ad positioning on key performance indicators in search engine advertising
Year of publication: |
2016
|
---|---|
Authors: | Herrmann, Philipp ; Möller, Michael |
Publisher: |
Paderborn : Universität Paderborn |
Subject: | Online-Marketing | Internet marketing | Werbung | Advertising | Suchmaschine | Search engine | Werbewirkung | Advertising effects |
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