Is it necessary to adapt advertising appeals for national audiences in Western Europe?
Year of publication: |
2007
|
---|---|
Authors: | Hoeken, Hans ; Starren, Mariannne ; Nickerson, Catherine ; Crijns, Rogier ; Brandt, Corine van den |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 13.2007, 1, p. 19-38
|
Subject: | Werbung | Advertising | Kulturelle Identität | Cultural identity | Westeuropa | Western Europe |
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