Is it possible to create a favorable impression of greenness on skin care websites?
Year of publication: |
2023
|
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Authors: | Seelig, Michelle I. |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 29.2023, 4, p. 358-378
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Subject: | CSR | environmental claims | executional framework | green messaging | greenness | Impression management | visual rhetoric | Corporate Social Responsibility | Corporate social responsibility | Website | Umweltmanagement | Environmental management | Öko-Marketing | Green marketing | Nachhaltige Entwicklung | Sustainable development |
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