Is it time to discard the marketing concept?
Year of publication: |
1978
|
---|---|
Authors: | Sachs, William S. ; Benson, George |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 21.1978, 4, p. 68-74
|
Subject: | Absatz |
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