Is less more or a bore? : package design simplicity and brand perception : an application to Champagne
Manon Favier, Franck Celhay, Gaëlle Pantin-Sohier
| Year of publication: |
January 2019
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|---|---|
| Authors: | Favier, Manon ; Celhay, Franck ; Pantin Sohier, Gaëlle |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 46.2019, p. 11-20
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| Subject: | Design | Packaging | Branding | Semiotics | Art history | Simplicity | Markenführung | Brand management | Verpackung | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.09.013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011980760