Is luxury compatible with corporate social responsibility (CSR)? : models for sustainable marketing strategies
Wided Batat, Inas Khochman
| Year of publication: |
2021
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|---|---|
| Authors: | Batat, Wided ; Khochman, Inas |
| Published in: |
Developing successful global strategies for marketing luxury brands. - Hershey, PA : IGI Global, ISBN 978-1-7998-5882-9. - 2021, p. 179-196
|
| Subject: | Luxusgüter | Luxury goods | Corporate Social Responsibility | Corporate social responsibility | Nachhaltigkeit | Sustainability |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-7998-5882-9.ch010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012521697