Is market share all that it's cracked up to be?
Year of publication: |
1985
|
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Authors: | Jacobson, Robert ; Aaker, David A. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 49.1985, 4, p. 11-22
|
Subject: | Absatz | Investitionstheorie |
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