Is movie success a judgment device? : when more is not better
Year of publication: |
2018
|
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Authors: | Addis, Michela ; Holbrook, Morris B. |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 35.2018, 12, p. 881-890
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Subject: | judgment devices | market cues | movie success | Oscars | quality perceptions | Konsumentenverhalten | Consumer behaviour | Filmwirtschaft | Film industry | Produktqualität | Product quality | Erfolgsfaktor | Success factor |
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