Is on-line health promotion culture-bound? : cultural characteristics manifested in US and South Korean antismoking web sites
Hye-Jin Paek, Jay (Hyunjae) Yu, and Beom Jun Bae
| Year of publication: |
2009
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|---|---|
| Authors: | Paek, Hye-jin ; Yu, Jay Hyunjae ; Bae, Beom Jun |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 38.2009, 1, p. 35-47
|
| Subject: | Rauchen | Smoking | Gesundheitsvorsorge | Preventive care | Online-Marketing | Internet marketing | Website | Vergleich | Comparison | USA | United States | Südkorea | South Korea |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003833406