Is once really enough? : making generalizations about advertising's convex sales response function
Jennifer Taylor; Rachel Kennedy; Byron Sharp
| Year of publication: |
2009
|
|---|---|
| Authors: | Taylor, Jennifer ; Kennedy, Rachel ; Sharp, Byron |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 49.2009, 2, p. 198-200
|
| Subject: | Konsumgütermarketing | Consumer goods marketing | Werbung | Advertising | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003860568