Is Retail Category Management Worth the Effort (and Does a Category Captain Help or Hinder)?
| Year of publication: |
2011
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|---|---|
| Authors: | Gooner, Richard A ; Morgan, Neil A ; Perreault Jr, William D |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 75.2011, 5, p. 18-34
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