Is social media a panacea for social marketing communication? : a scoping review
Year of publication: |
2022
|
---|---|
Authors: | Shawky, Sara ; Kubacki, Krzysztof ; Dietrich, Timo ; Weaven, Scott |
Published in: |
Health marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1545-0864, ZDB-ID 2068500-2. - Vol. 39.2022, 3, p. 297-313
|
Subject: | Communication | scoping review | social marketing | social media |
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