Is soft information substitutive or complementary to hard news for investor attention? : evidence from corporate advertising in Japan
Year of publication: |
2023
|
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Authors: | Aman, Hiroyuki ; Kasuga, Norihiro ; Moriyasu, Hiroshi |
Published in: |
Research in international business and finance. - Amsterdam [u.a.] : Elsevier, ISSN 0275-5319, ZDB-ID 424514-3. - Vol. 66.2023, p. 1-14
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Subject: | Advertising | Hard news | Investor attention | Soft information | Stock market | Japan | Werbung | Anlageverhalten | Behavioural finance | Informationswert | Information value | Börsenkurs | Share price | Informationsverhalten | Information behaviour | Ankündigungseffekt | Announcement effect | Aktienmarkt | Werbewirkung | Advertising effects | Information |
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