Is the Consumer Sentiment Index Capable of Forecasting the Transaction Activeness of Clients? Case Study for a Commercial Bank in China
Year of publication: |
2012
|
---|---|
Authors: | Wang, Xia ; Chen, Yung-Hsin |
Published in: |
Emerging Markets Finance and Trade. - M.E. Sharpe, Inc., ISSN 1540-496X. - Vol. 48.2012, 1, p. 20-28
|
Publisher: |
M.E. Sharpe, Inc. |
Subject: | Consumer Sentiment Index | customer relationship management | transaction activeness |
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