Is the Price Right? Understanding Contingent Processing in Reference Price Formation
| Authors: | Yadav, Manjit S. ; Seiders, Kathleen |
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| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 19980, 07400, p. 311-330
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