Is the theory of trust and commitment in marketing relationships incomplete?
James R. Brown, Jody L. Crosno, Pui Ying Tong
| Year of publication: |
2019
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|---|---|
| Authors: | Brown, James R. ; Crosno, Jody L. ; Tong, Pui Ying |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 77.2019, p. 155-169
|
| Subject: | Trust | Commitment | Relationship marketing | Causality | Longitudinal research | Theorie | Theory | Beziehungsmarketing | Vertrauen | Confidence | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2018.10.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012004237