Is the treasure hunt strategy working for Costco?
Ramon Corona; Nelson Altamirano
| Year of publication: |
2010
|
|---|---|
| Authors: | Corona, Ramon ; Altamirano, Nelson |
| Published in: |
International journal of management and marketing research : IJMMR. - Hilo, Hawaii : IBFR, ISSN 1933-3153, ZDB-ID 25365575. - Vol. 3.2010, 3, p. 83-93
|
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009896977