"Is there a gap in the market, and is there a market in the gap?" : how advertising planning performs markets
Erik S. Jacobi, James Freund, Luis Araujo
| Year of publication: |
2017
|
|---|---|
| Authors: | Jacobi, Erik S. ; Freund, James ; Araujo, Luis |
| Published in: |
Marketing performativity : theories, practices and devices. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-23726-1. - 2017, p. 37-60
|
| Subject: | Markt | Market | Marketingmanagement | Marketing management | Werbeplanung | Advertising planning | Werbung | Advertising | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011616285