Is there a loyalty-enhancing effect of retroactive price-reduction schemes?
Lisa Bruttel
| Year of publication: |
2019
|
|---|---|
| Authors: | Bruttel, Lisa Verena |
| Published in: |
Review of industrial organization : RIO. - Dordrecht [u.a.] : Springer Science + Business Media B.V., ISSN 0889-938X, ZDB-ID 638140-6. - Vol. 54.2019, 3, p. 575-593
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| Subject: | Buyer behavior | Experiment | Loss aversion | Rebate and discount | Regulation of dominant firms | Risk aversion | Risikoaversion | Rabatt | Rebate | Konsumentenverhalten | Consumer behaviour | Prospect Theory | Prospect theory | Regulierung | Regulation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11151-018-9653-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012157675