Is there Need for more Transparency and Efficiency in Cause‐related Marketing
Year of publication: |
2010-10
|
---|---|
Authors: | Langen, Nina ; Grebitus, Carola ; Hartmann, Monika |
Other Persons: | Schiefer, Gerhard (contributor) ; Fritz, Melanie (contributor) ; Rickert, Ursula (contributor) |
Subject: | Cause‐related Marketing | donations efficiency | transparent labelling | Agribusiness | Agricultural and Food Policy | Food Consumption/Nutrition/Food Safety | Institutional and Behavioral Economics | Marketing | Research Methods/ Statistical Methods |
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Is there Need for more Transparency and Efficiency in Cause‐related Marketing
Langen, Nina, (2010)
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Is there Need for more Transparency and Efficiency in Cause‐related Marketing?
Langen, Nina, (2010)
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