Is this brand ephemeral? : a multivariate tree-based decision analysis of new product sustainability
Katsutoshi Yada; Edward Ip; Naoli Katoh
| Year of publication: |
2007
|
|---|---|
| Authors: | Yada, Katsutoshi ; Ip, Edward ; Katoh, Naoli |
| Published in: |
Decision support systems : DSS ; the international journal. - Amsterdam [u.a.] : Elsevier, ISSN 0167-9236, ZDB-ID 51654-5. - Vol. 44.2007/08, 1, p. 223-234
|
| Subject: | Innovation | Sequentialtest | Sequential test | Sequentielle Entscheidung | Sequential decision making | Entscheidungsbaum | Decision tree |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003665737