Is this product easy to control? : liabilities of using difficult-to-pronounce product names
Year of publication: |
2021
|
---|---|
Authors: | Leonhardt, James M. ; Pechmann, Cornelia |
Published in: |
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology. - Amsterdam [u.a.] : Elsevier, ISSN 0749-5978, ZDB-ID 629198-3. - Vol. 165.2021, p. 90-102
|
Subject: | Controllability | Desire for control | Familiarity | Product names | Pronounceability |
-
Detecting incorrect product names in online sources for product master data
Karpischek, Stephan, (2014)
-
Khessina, Olga M., (2023)
-
Online purchase delay : the roles of online consumer experiences
Liao, Tze-hsien, (2014)
- More ...
-
Leonhardt, James M., (2011)
-
Leonhardt, James M., (2011)
-
Do Pictographs Affect Probability Comprehension and Risk Perception of Multiple-Risk Communications?
Leonhardt, James M., (2018)
- More ...